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Branding is the
consistent use of color, logo, fonts and other visual
items. Because the visuals remain the same for printed
media (business cards, folders and letterhead) and web
media (email and web site) they form an instant
connection with your company. Though it is important to
keep your corporate image fresh, the overall look should
be the same from item to item and from year to year.
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 New
and Improved?
"Reinventing the Wheel", "Back to the
Drawing Board"...the push to make things new and
improved often leaves company images tired, mediocre and
unnoticed.
So, before you update your web site, change your logo
or choose a new letterhead color, call PASS – the
branding specialists!
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